Imagine trying on clothes and jewellery without ever having to leave the house?
Sound too good to be true? Well, not anymore. Developments in a technology called augmented reality now mean that the fashion hungry public can have all the satisfaction of seeing how they look in clothes and jewellery, only, without any actual clothes or jewellery.
Confused? Let us explain...
No longer a dream of basement sci-fi geeks; the meshing of reality and virtual reality is now something very real indeed. First thrust in to the consumer consciousness last year when Tatler magazine collaborated with developers extraordinaire Holition, the technology has now been adopted by countless high end e-retailers.
This all sounds a little technical we hear you say?
You couldn’t be further from the truth - all you need to make this happen is a pair of scissors, a computer and a webcam. That’s it. Just look at this promotional video from French jewellers Boucheron who use these methods to promote and sell their latest collections.
Not limited to the worlds of fashion and jewelry, imagine your iPad acting as a magic mirror and think what you might want to see in its reflection?
This approach allows for a limitless amount of possibilities, from seeing what your lounge might look like if you painted it a [vile] sea-foam green, to no longer having to imagine architects plans, and instead seeing them ‘come to life’. What your mind can imagine – augmented reality can bring to life.
We personally think this is one of the most ingenious advanced to straddle both the worlds of technology and fashion but we’d be really interested in knowing what you think?
Having spent the last four hours trying on multi-million pound diamond rings, we really should get back to work… *slaps wrist*
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